Inducing Comprehension and Emotions Through Discourse Multimodality: The Use of Language, Image and Sound

This article aims to highlight the multimodal features which underlie architecture of meaning, emphasizing that use images and sounds in construction text is a powerful tool help reader make sense any genre. It well-known fact communication complex process due it comprises many steps. Since just proposal for recipient’s role very active, continually pairing their long-term memory with coded message cognitively reconstruct meaning accordingly. Therefore, we claim since spoken language has strong neural basis, dates back first months life, written intrinsically related visual system, figures speech (images) sound (syntactic stylistic devices) trigger both right left hemispheres brain cause them work harmony, inducing comprehension emotion. In this sense, classic style, based on functional cognitive principles information structure, highly recommended more generic readership kind genre, not only literary but also non-literary. fact, some authors have recently argued seems be easier readers texts when they evoke feeling sound, phenomenon called phonesthetics, aesthetic individual clusters words even structures reverberate our minds, enhancing understanding an idea.